Red Bull is well known as one of the brands most invested in serious content production. In addition to Red Bull TV, Redbull.com is an online platform heavily invested in culture and sports content. As a researcher and fan of the Brazilian rap scene, I could collaborate on articles and interviews shining a spotlight on the current major players of the Brazilian rap world.
Pineapple is a rap-oriented clothing brand that emerged recently and in just a few months became the biggest content producer in the rap scene. With a bold strategy, the brand gathered upcoming and major rap artists for music videos and cyphers. I interviewed the brand’s creator and wrote an article about its history that was read by and audience of more than six-thousand readers.
Since 2016, the Brazilian rap scene has been engaged in an intense process of renovation. Froid is one of the most innovative names of this new school. The artist released an album entitled “The worst album of the year” and I got an exclusive interview with him to better understand his ambitions and opinions.