Neymar Jr’s Five
Red Bull teamed up with Neymar Jr to build the world’s largest amateur soccer league, gathering together more than forty countries around the globe every year.
2016 was the first year of the event and I was responsible for setting up the first-ever qualifier in Brazil, right in Sao Paulo’s countryside. We outdid our thirty-two team target with a no media campaign, relying solely on our field marketing efforts. More than two-hundred players ended up joining our two-day competition. The winners were rewarded with the chance to join a national qualifier in Sao Paulo.