Joao Rock Festival
Joao Rock is a Brazilian Music Festival where more than sixty-thousand people gather every year. I managed, alongside my communications team, to create a special session for Redbull.com to launch exclusive stories about the festival’s history.
For this project, I was the one responsible within Red Bull team for creating the content plan and taking the lead on its execution.
The biggest element was bringing Paralamas do Sucesso and Naçao Zumbi to the Red Bull Studio to produce a video about their 20-year partnership and upcoming performance at Joao Rock. It was through Redbull.com that their performance where they would combine both bands was announced. The announcement made headlines throughout the state.