Red Bull Ifunk-se Battle

What could be a cooler experience for a college band than recording a song alongside a huge national pop artist? The winner of Red Bull Ifunk-se Battle got precisely this opportunity and made it into Red Bull Studios to record with Mc Guime, a popular Brazilian funk singer.

I led the project from conceptualization to negotiation through production. The final result was a music video between the artist and the college band that accumulated 55k views, an outstanding number considering the university the band comes from only houses four-thousand students.